„My last Shirt“
Performance (Italy, Milano Marittima, 2013)

Nowdays almost every fashion and lifestyle company is searching for perfect imagery. Breathetaking woman in a perfectly fitting dress living in an unaffordable house and so on. This campaign was a spontaneous action with my wonderful family to overcome those stereotypes in our visual society. It’s about authenticity, solidarity, fun and life. Thanks to my whole family!


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